Client Overview
A health & wellness brand selling supplements on Amazon was struggling with stagnant sales and high advertising costs. They turned to AdverSmartly for a complete overhaul of their PPC campaigns and organic listing strategy.
Challenges Faced
- Low organic visibility despite a high-quality product.
- ACoS exceeding 45%, eating into profits.
- High competition in the health & wellness niche.
- Product listings lacking engaging visuals and A+ Content.
Our Strategy & Execution
1. Data-Driven PPC Campaign Optimization
- Restructured campaigns into Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
- Implemented advanced bid adjustments for profitable keyword placements.
- Used negative keywords to reduce wasted ad spend.
- Focused on long-tail keywords for higher conversion rates.
2. Organic Ranking Boost with Amazon SEO
- Revamped product titles, bullet points, and descriptions with high-ranking keywords.
- Created SEO-optimized backend search terms.
- Built external traffic sources through social media and influencer collaborations.
3. A+ Content & Amazon Store Enhancement
- Designed compelling Enhanced Brand Content (EBC) with engaging visuals.
- Developed high-quality product videos for better conversions.
- Launched a custom Amazon Storefront with an interactive layout.
4. Performance Monitoring & Continuous Optimization
- Analyzed daily performance metrics to refine ad strategies.
- Conducted A/B testing for ad creatives and product listing elements.
- Used AI-powered automation tools to manage bidding efficiently.
Results Achieved
🔥 200% increase in sales within 5 months! 📉 ACoS reduced from 45% to 20%, improving profitability. 🚀 Organic rankings improved, resulting in higher traffic and conversions. 🎯 Customer retention increased due to improved branding and engagement.
Client Testimonial
“AdverSmartly’s expert PPC and SEO strategies helped us dominate our niche on Amazon. Our sales have skyrocketed, and we couldn’t be happier!”
Final Thoughts
By implementing a data-driven Amazon advertising and SEO strategy, businesses can achieve sustainable growth and profitability. If you want similar success for your Amazon store, contact AdverSmartly today! 🚀