A tech gadgets brand selling smart home devices on Amazon wanted to scale up sales while maintaining a low advertising cost of sales (ACoS). They partnered with AdverSmartly to optimize their PPC, enhance their listings, and build a stronger Amazon brand presence.
Challenges Faced
- High competition in the smart home industry.
- ACoS was above 50%, making ads unprofitable.
- Low conversion rates due to unoptimized product listings.
- Lack of brand awareness in the Amazon marketplace.
Our Strategy & Execution
1. Advanced Amazon PPC Strategy
- Rebuilt PPC campaigns using segmented Sponsored Ads (Products, Brands, Display).
- Launched retargeting campaigns to bring back potential buyers.
- Implemented bid adjustments and AI automation for better efficiency.
- Used negative keyword filtering to reduce irrelevant clicks.
2. High-Impact Amazon SEO Optimization
- Researched and integrated high-volume keywords in product titles and bullet points.
- Created SEO-friendly backend search terms for increased discoverability.
- Optimized product descriptions for both customers and Amazon’s A9 algorithm.
3. Enhanced Visual & Video Content
- Developed A+ Content and Enhanced Brand Content (EBC) to increase conversions.
- Designed infographic-rich product images to highlight unique selling points.
- Produced an Amazon product video to engage mobile and desktop shoppers.
4. Brand Awareness & Store Optimization
- Revamped the Amazon Storefront with an interactive layout.
- Launched Sponsored Brand Ads to increase visibility and credibility.
- Integrated external traffic sources like social media and influencer partnerships.
Results Achieved
📈 175% increase in sales within 6 months. 📉 ACoS reduced from 50% to 22%, improving profit margins. 🚀 Conversion rates increased by 35% due to optimized listings and visuals. 🎯 Brand visibility improved, leading to more repeat customers.
Client Testimonial
“AdverSmartly transformed our Amazon advertising strategy. Our sales skyrocketed while ad spend became more efficient. We now dominate our niche!”
Final Thoughts
Through a combination of Amazon PPC, SEO, and creative enhancements, businesses can achieve long-term success on Amazon. Ready to scale your Amazon store? Contact AdverSmartly today! 🚀